Not already registered?
Register here.

C7 Equipped with LightningRod?
Ed Welburn recently spoke about the next Corvette. From our view, he said good things -

* Make the new car more attractive to younger buyers.
* Make the car lighter and more lithe.
* Make the interior quality better.
* Make the car more appealing on the global stage
* Make the car sell better vs global competition.

Jake and Corvette Racing initiatives work hard to make those things happen [except for the interior help, although both P+M and BadBoyVettes have ideas!] Now, the talents of GM Design studios from all over the world have been called to action on a car this important to GM.

All good. Right?
But, here’s where the trouble COULD strike.
We fear SOME traditional Corvetters will be shocked by the idea of a ‘global C7’ because, “Corvette is American!”. We worry that mindsets still struggling with the loss of hidden headlights will not understand what’s happening here / what’s needed here -

* If Corvette is not careful the average buyer age will be not 54yrs, it will be DOA. If the racing is vs Porsche / BMW / Ferrari, logic says Corvette needs to ‘Take No Prisoners’ in sales, too. If young buyers only see Corvette as a 'mid-America / old-guy DreamCar', Vette will go the way of Coke [while ‘the kids’ en mass pound down their RedBulls and Monsters].

Bottom-line - Evolution and a heritage-cling may no longer be enough in today’s world.

We trust Corvette fans like Messrs. Welburn. Tom Stephens, Mark Reuss, and team to take Corvette forward while staying true to the essence of Corvette. Ed even said, "[C7] can't mutate into something that gets so far away from Corvette that it is no longer a Corvette." He’s even promised the return of the iconic split-window.

So, put the lightning rod back up on the barn, grandpa.
And get ready for the best Corvette yet.

Post CommentsView All Comments(15)
Last comment:
I think that the minds behind Corvette have a pretty good track record for keeping it a Corvette...that being said I hope that the car will continue to evolve in the same way as the Porsche 911. I think that the Vette will likely continue on the evolutionary path we have seen with the C5 and C6 and avoid revolutionary changes. I really don't think the article implies anything that they haven't been doing already.
--- Anonymous from unknown on 03.18.10 at 3:51pm





[previous][archive][next]


[contact] [home] [schedule] [video] [stuff] [downloads] [about] [badboys] [links] [photo albums] [archive] © 2008 KICK Design