|
|
|
Not already registered? Register here. |
|
|
|
|
|
| C7 Equipped with LightningRod? | |
|
|  | | March 13 2010 04:12:18 PM EST | |
| Ed Welburn recently spoke about the next Corvette. From our view, he said good things -
* Make the new car more attractive to younger buyers.
* Make the car lighter and more lithe.
* Make the interior quality better.
* Make the car more appealing on the global stage
* Make the car sell better vs global competition.
Jake and Corvette Racing initiatives work hard to make those things happen [except for the interior help, although both P+M and BadBoyVettes have ideas!] Now, the talents of GM Design studios from all over the world have been called to action on a car this important to GM.
All good. Right?
But, here�s where the trouble COULD strike.
We fear SOME traditional Corvetters will be shocked by the idea of a �global C7� because, �Corvette is American!�. We worry that mindsets still struggling with the loss of hidden headlights will not understand what�s happening here / what�s needed here -
* If Corvette is not careful the average buyer age will be not 54yrs, it will be DOA. If the racing is vs Porsche / BMW / Ferrari, logic says Corvette needs to �Take No Prisoners� in sales, too. If young buyers only see Corvette as a 'mid-America / old-guy DreamCar', Vette will go the way of Coke [while �the kids� en mass pound down their RedBulls and Monsters].
Bottom-line - Evolution and a heritage-cling may no longer be enough in today�s world.
We trust Corvette fans like Messrs. Welburn. Tom Stephens, Mark Reuss, and team to take Corvette forward while staying true to the essence of Corvette. Ed even said, "[C7] can't mutate into something that gets so far away from Corvette that it is no longer a Corvette." He�s even promised the return of the iconic split-window.
So, put the lightning rod back up on the barn, grandpa.
And get ready for the best Corvette yet. |
| |
